Exhibiting Your Art Work
January 16, 2016
I know…its been quite awhile since I've posted. I've been using the time to make my own work which really is a good thing. But I came across this article today – thanks to Cynthia Tineapple, for pointing it out! I think it is important enough to share since it's about the 5 crucial things to do AFTER an art opening. It's great info and really made me think about the exhibition process:
Typically we work like crazy to finish the work for an exhibit. Everything leads up to the exhibit and then once we get past that blip on the calendar we pat ourselves on the back for getting through the work of it. But there are some really good things you can do to stretch the momentum of an exhibit and resulting PR. Alyson Stanfield is known as a creative ArtBiz Coach. Check out her simple ideas here:
To add to her ideas would be to:
1. Photograph the exhibit in place. Photos of an exhibit are useful for showing a professional display, future PR and adds credibility. Images for future postcards, etc. are always useful.
2. Always thank the gallery formally: send them a nice note. The personal touch from you recognizing their effort in your behalf helps to create a good relationship with the gallery. Fostering that relationship can only help you in the future.
3. Ask the gallery for PR materials to help promote your exhibit and periodically see if there are other times/other exhibits you can help to promote for them. This is good pay back and will ultimately pay YOU back in the long run because you have made a lasting impression with the gallery.
Good impressions, positive relationships, great connections accelerate an art career.