Business Plans for Artists Revisited

August 4, 2010

A standard tool used by business owners, starting businesses and savvy biz people is the SWOT analysis.  SWOT stands for Strengths, Weaknesses, Opportunities and Threats.  So a SWOT analysis is a tool used to evaluate these areas to focus a business more appropriately.

Artists can use this tool to better focus themselves for their chosen goals.  To do this, create a chart with each topic at the top and go through each area making a list.  Under ‘Strengths’ maybe the list would include things such as:


love my work

I like people

Go through each of the SWOT areas and then see what you’ve got.  Frame your evaluation in terms of how these things could be an advantage or disadvantage to you in your business as an artist. For example, ‘I like people’ can translate to ‘I enjoy show openings’ or talking to people at shows which is a great marketing skill.  If a weakness is  ‘I don’t like show openings or doing shows’ now you know that this is an area to work on or create a solution.  Maybe you need to tweak how you look at these situations: did you know that you’re THE expert on your art? Who better to talk about it then? (for example).

Go forth and be prosperous!


2 Responses to “Business Plans for Artists Revisited”

  1. fakhikid said

    NICE, My friend and I have been talking about this particular subject, this is great site and nice text. I will add to my bookmarks, Thank you for the information.

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