Business of Art: Goals

May 10, 2010


All businesses thrive on a plan.  It can be a loosely structured outline or as tight a time line as you need it to be.  It’s all dependent on how fast you want to move, what you want to do and where you want to go with it.  The point is to have a bit of a map to help keep you focused and keep your eye on the prize.  The people that keep their goals in mind more often than not will actually achieve those goals.  Make sense?

Okay, so common business plan mistakes include putting off creating a plan.  Don’t be afraid of it or drag your feet over it. It’s important to make the process your friend because it’s fluid, like your life, and changes to respond unforeseen opportunities as well as unforeseen disasters.   In a nutshell, a business plan is simply your idea of how you want things to go or work.  So start with these steps:

1.  Make some solid, clear and measurable goals.  This will help you to see when you’ve actually accomplished something.  Often we avoid concrete goals because we don’t want to be tied down but you can’t get somewhere if you don’t know where you’re going.

2.   Think of your plan as an action plan.  Four things on your plan will translate into focus.  Twenty things in your plan will translate to chaos.  Focus is the strategy.

The magic formula?  Like anything worth doing, everything takes time, perseverance, and thoughtful choices.  Be patient.

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