One Way to Sell Your Work, Part 1

March 17, 2010


I know I’ve posted my guerilla marketing techniques here before but this is something a little different.   A good friend and incredibly talented artist asked how to go about selling their work.  This is an artist who has been represented regularly by a gallery in Taos, NM.  I was really happy that they asked this question since it had obviously been a perplexing one.

Remember RULE #1:  Always ask about what you don’t know, ask it often and of many and make sure you’re asking people that might actually have a real answer for you.

Okay, so my quick answer to selling your work: develop some venues.  The long answer: this means looking at the different venues that sell art and figuring out where you fit in.  There are:

fine art galleries
gift galleries
art cafes
online galleries
co-op galleries

In those categories there are sub-categories. For example, there are galleries that specialize in what type of art they show like abstract, modern contemporary, jewelry, anime, glass, and sculpture galleries. So where does your work fit in?

Once you have a list of venues that your work would be appropriate for find out who to contact to see if they would be interested in what you have to offer. Now comes Rule #2: always have current contact info to use.

One hard part is to have your portfolio totally complete and together.  Don’t make that appointment to show it if it isn’t completely ready because you’ll just throw away what might be a good opportunity.  I know it sounds like a no brainer but I can’t tell you how many professional artists have given me portfolios I would be embarrassed to show anyone much less have it represent someone’s work.

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