A Note About Design

November 15, 2009

If you’ve been reading the previous posts here, you’ve learned to make working with you, reading your promo pieces, etc. easy for others.  This is the biggest obstacle we have as artists: not understanding when we are making it hard for others to view and appreciate our work or extract the story we’re trying to tell.   I see this issue over and over again.


Garden of Earthly Delights by Hieronymous Bosch

Check out the painting here.

This is a famous painting by Hieronymous Bosch (pronounced Her-on-uh-mus  Bosh).  There are so many things going on, where does your eye stop? Does it stop?  What is the story being told here?  This painting is extremely busy and it was meant to be to convey the frenzy of an orgy (that was the story), but I don’t think you want to do this with promo pieces for your art, do you?

Now look at the next piece here.


Clouds and 'The Giant' by N.C. Wyeth (that would be Newell Convers Wyeth)

There are fewer elements to look at so it immediately tells a story – not a story of chaos like the Bosch painting.   This one is easier to read and extract a story from because the elements are easily read.

When the story is hard to extract, we don’t read the book.  This is huge for our art, websites, promotional pieces, you name it.

What story do you want to tell?  What story do you want people to read in your website, postcards, or business card?

Simplify so the story can be read.


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